Judy Jacobson bestselling author of No Sweat, and sustainable behavior change scientist, directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center. She has translated science into sustainable behavior change messages and programming for decades and is a recognized pioneer and leading authority in this field. Her comprehensive, science-based, and consumer-friendly approach to creating sustainable behavior change related to healthy lifestyles and well-being has made her a sought-after speaker, trainer, and consultant for global organizations seeking to accelerate and sustain positive change in their employees, patients, and consumers.